Using best local SEO Software tools for local search engine optimization (SEO), you can learn a lot about your online visibility and find ways to get your business in front of potential customers in your area to get more leads and sales.
There are a lot of features in the best local SEO tools. Audits, locating keywords, managing listings, monitoring rankings, and collecting customer reviews are examples.
Based on extensive research and more than 11 years of experience managing local SEO campaigns, this post looks at the best tools for local SEO.
Why Local SEO Is Essential?
A strong local search presence is essential for generating more leads and sales for your business, regardless of how many locations you operate from. As a result, local SEO ought to play a significant role in your overall SEO strategy.
The SEO tools in this article all have one thing in common: they are designed to improve your website’s local search rankings.
It is essential that you have a fundamental knowledge of local SEO in order to test the following tools or truly appreciate what they can do. Understanding how it differs from traditional SEO is also essential.
As a result, the Local SEO Checklist that we published is highly recommended that you review it before we begin. If you don’t know much about local search optimization, this SEO checklist is especially helpful. You should be able to learn the fundamentals of local search and which parts of your website should be optimized for local searches from this.
Now let’s get back to the main topic, which is how to use trustworthy local SEO tools to improve your local SEO. Manage, track, and improve your local SEO efforts with the assistance of the tools listed here.
List Of Best Local SEO Software
Semrush
Best Overall
Moz Local
Reach More Customers
SE Ranking
All-in-one SEO software
Mangools
Juicy SEO tools you will love
Whitespark
Get More Customers From Google
Semrush
Semrush is a complete search engine optimization (SEO) toolkit with a number of valuable local SEO services, tools for managing local listings, and other traditional SEO features.
It lets you update your business’s name, address, phone number, and other listing information from a single dashboard across more than 70 local directories in the United States. You can also connect your Facebook data to your Google business profile.
Google Maps, Bing, Apple Maps, Amazon Alexa, Citysearch, Foursquare, Yelp, YP.com, Yahoo, Facebook, TripAdvisor, Factual, HotFrog, and many more are examples of directory sites. The local listings tool also lets you look at your star rating progress and monitor reviews across major review sites, including 70+ directories. In addition, the tool enables you to respond directly to reviews from Facebook and Google.
Pros
- Keyword research
- Site audit
- Competitor analysis
Cons
- Not always accurate
Pricing
- $119.95 per month
- The basic location costs $20/per mo
- premium location costs $40 per month
Moz Local
The automated listing management, updating and organizing of business location data, and features for managing online reputation and reviews are all included in the Moz Local SEO tool.
From a single dashboard, manage, sync, and optimize business listings.
It Distributes business location data to important directory sites and data aggregators in an automated manner, removing duplicate listings included. From a single dashboard, you can monitor, read, and respond to online reviews written on local review sites. You can also be notified when new customer reviews are found on major sites, and you can analyze the sentiment of reviews, keywords, and feedback from customers over time.
With options for integrating Google and Facebook, you can publish local listing information and related updates to your Google and Facebook listings directly from Moz Local. Tools for reporting on local search visibility, such as a score for online presence, completeness of profiles, listing scores, review reporting and sentiment analysis, and data on local search traffic.
Pros
- Distribution of location data
- Dashboard super easy to use
- Easy to use
- Low cost
Cons
- Expansion of network
Pricing
- Moz Pro starts at $99/mo
- $79/mo with yearly billing
- Moz Local start at $14/mo
SE Ranking
At an affordable price, SE Ranking is an all-in-one SEO software that includes numerous useful tools for small businesses to enterprise-level, local SEO, and SEO in general. A component of the marketing plan that provides recommendations and data on local SEO.
A tool for comprehensive website auditing and on-page SEO checkers. Keyword rank tracker to keep an eye on how well your local rankings are doing. Keep an eye on your backlinks and other off-site optimization factors.
Tools for analyzing competitors for keyword research in Google Ads and SEO. Powerful report builder for custom reports and tracking the progress of local SEO. One of the best SEO platforms for growing local businesses that offer a cost-effective but powerful set of features is SE Ranking.
Pros
- Reporting
- UI
- Customer Service
- Easy-to-use interface
Cons
- Bigger database
Pricing
- Starts as low as $23/mo
Mangools
Mangools has rank tracking, keyword research, backlink analysis, and competitor analysis tools for beginners that are useful for local SEO.
Features user-friendly keyword research tools for local and low-competition keywords. A rank tracking tool that looks good and has simple options for reporting.
It shows the SEO authority of a website, including its best content, competitors, and backlinks. Examine competitors’ off-site domain authority metrics. Examine the local competition’s strengths and weaknesses by analyzing local SERPs.
The Mangools KWFinder keyword research tool makes it fun and easy to find new keywords with low competition and difficulty in ranking. For those who prefer a straightforward but visually appealing keyword position tracker with daily rank-tracking updates, Mangool’s SERPWatcher tool is also a great option.
Pros
- All-In-One SEO Toolset
- Affordable
- Great User Interface
- Powerful Keyword Research
- Excellent Rank Tracking
Cons
- SEO Apps Are Separate
- Smaller Link Database
Pricing
- Start at $49 per month
Whitespark
Whitespark is a local SEO company that used to be a web design agency and now helps businesses with local search marketing with a suite of tools and services that can be purchased individually.
A local rank tracker, a checklist for local SEO, a tool for building reviews and reputations, citation and GMB research tools, and listing management services are all examples. With the listing service, business citations are manually submitted to listing sites, and depending on the package, some sites clean up duplicate and existing citations.
If you decide to stop using listing services, your listings remain intact because you own them. Get your company’s citations submitted to the best networks for data aggregation. It is a tool for researching GMB listing rivals and locating opportunities for local citations. The reputation builder tool offers a review widget to market your reviews, automated email and texting features to assist in getting reviews, review monitoring and reports, managing and responding to reviews, and other features.
Utilize the Google local rank tracker to monitor the positions of keywords in local search results.
Pros
- Finds listings on directories
- Help find bad data
- Great graphing over time
Cons
- Pricey
Pricing
- Text replacement service – $349 per month
- Local data aggregator cleanup – $99 per location
- local listings service – $199 per location
Final Thoughts
Local SEO software is a great way to improve your website’s ranking for specific keywords in your area. It can be a time-consuming process, but with the right tools and strategy, you can make great strides to improve your visibility and traffic. So if you’re looking to take your website to the next level, consider using one of these local SEO software options.
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